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Meeting of ICI PR/Communications Professionals
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When: August 2, 2017
10:00 AM - 2:00 PM
Where: ICI Center - Board Room
30 S. Meridian St.
Suite 800
Indianapolis, Indiana  46204
United States
Contact: Mary Ellen Hamer

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10:00 AM -- Bart Caylor, Caylor Solutions

The Power of Content

What is content marketing and how can it impact your communications? Learn more about how content can be the differentiator for your higher education marketing and communications.

  • Storytelling
  • Blogging
  • Curating content valuable to constituents
  • Formats and planning
  • 3 Things to do when you get back to campus 

11:00-12:00 -- Bart Caylor, Caylor Solutions

Leveraging Social Media for PR & Communications

Understand more about how to use social media and other digital marketing to its fullest potential to impact enrollment and advancement efforts. Learn how to use automation to make it easier to focus on the important things.

  • The myths & facts of social media
  • Best practices and next practices for social media
  • Cloning yourself and your staff with automation
  • 3 Things to do when you get back to campus

12:00 – 1:00 -- Networking Lunch

1:00 – 2:00 -- Group Sharing of Best Practices